Lead generation in recruitment is important for several reasons. It allows you to build your own talent pool, fill your vacancies faster, reach passive candidates, build relationships and strengthen your employer brand
And now you may be wondering how to get started. We get it. That's why we give you a step-by-step plan to integrate lead generation into your recruitment strategy. To get in touch with your potential candidates. So that you are top-of-mind at an early stage, preferably even before they are looking for a new job.
Lead generation in recruitment: step by step
1. Define your goals: What do you want to achieve with your lead generation? Consider the number of leads, their quality and how quickly you fill vacancies.
2. Define your target audience: This may sound cliché, but it all starts with a clear picture of who you want to reach. What characterizes your potential candidates? What are their needs, interests and professional background? These insights increase the relevance, and thus the effectiveness, of your lead generation efforts.
3. Devise a campaign and create relevant content: Crucial is developing meaningful content. It is your X-factor that creates appeal. What sets you apart from others? Create a message that stands out and touches. Also, make sure your work-at-home website is seamlessly linked to your campaign.
4. Personalize based on the candidate journey: By collecting and analyzing data on potential candidates, you tailor your campaigns to their specific needs and interests. So that you are in the picture at every moment of the search.
5. Implement and start small: Choose one form of lead generation first and focus on it, such as implementing a WhatsApp pop-up. There are numerous tools available (including MrWork Leads) to implement this in a low-key way. Take the time to set it up properly, both the technology and the follow-up from within the organization. Share experiences. Don't get off to a good start. After all, a good start...? Right.
6. Provide low-threshold contact: There is a lot to gain here. As a rule only 1% apply, but if you make it easier to ask a question first you can get in touch with as much as 5-10% more! And that is important, because many applicants no longer want to apply. At least not in the traditional way, with a long cover letter and many rounds of interviews. And so you don't want that to be the bottleneck, and make it as simple as possible to get in touch. For example, consider:
- Contact forms on your website, so visitors leave their information there instead of writing a cover letter and sending a resume.
- WhatsApp pop-ups on your website, because it's much easier than calling, right?
- Ads, where visitors can leave their data directly, because continuing to the website is sometimes just one click too far.
This shows that you can make a big difference with small optimizations. What would it be like to speak to more visitors? And understand their needs better? Or that you even get the chance to remove objections? That's a win-win!
7. Measure and optimize: Of course, set up your campaigns so that they are measurable. Take the time to analyze what the approach is doing for you. Are there more contact moments now? Do you often get the same questions? Can you perhaps remove objections from visitors even faster? Translate your analyses into insights that you can use to optimize your campaigns. That completes the circle.
8. Scale up and use more technologies: Are you going like a train and reaping the first benefits? Time to scale up. For example, by adding contact forms and/or channels. By scaling up step-by-step, you'll connect with more visitors and fewer will disappear into anonymity.
The most important tip for getting started with lead generation in recruitment?
Integrating lead generation into your recruitment strategy does not have to be overwhelming; start small for effective results.For example, focus on a single tool such as a WhatsApp pop-up, and ensure careful setup and follow-up. Use auto-replies to manage expectations and reduce workload, such as an automatic message that you will respond within 24 hours on weekdays. By limiting yourself to one medium and making smart use of technology, such as centralizing all WhatsApp messages, managing leads takes only 20 minutes a day.
This approach is not only efficient and convenient, it also allows you to approach multiple candidates at once! How does that sound? Check out our complete handbook (coming soon) on lead generation in recruitment and start optimizing your recruitment strategy today
Learn more about lead generation in recruitment and start optimizing your recruitment strategy today!
